Veteran TV news anchor Tom Zalaski's can't miss publicity tips! You want media coverage or publicity for your organization, company, cause or event and you need it now because the thing you want to publicize is coming up soon.
I know you've searched the internet for books on the topic and you came away frustrated. Most of these books are written by PR types or college media professors. They layed out their 'short-term' and 'long-term' strategies that required four months of intense study and their books usually include some useless workbooks or workshops. 'Short Term'? 'Long Term'? 'Strategies'? STOP! PLEASE!
Just remember, PR firms and university media departments are littered with people who couldn't make it in the television business. So why would you listen to their advice?
This book takes you inside the television, newspaper and radio newsrooms where the decisions are made as to what gets coverage, what doesn't and why. What I've put between these covers are the basics of getting media coverage. It is a no-frills, real-life practical guide.
I am in these decision-making meetings every day and have been for the past 40 years. What does that mean for you? It means I take the guesswork out of the equation. I am simply going to tell you how we decide what is going to make it to air that night.
And the best part is you'll probably get through this book in 30 minutes and you can begin using what you've learned right now -- today!
Sound good? Good! We've got a news meeting to get to!
CLICK ABOVE TO BUY ON AMAZON!
Publisher: Amazon Press
Specs: 31 pages